Mog.com, a social-networking site for music lovers, was launched in beta on Tuesday, offering people the chance to post lists of the music stored in their computers and connect with others with similar tastes.
The site, a music junkie's alternative to the popular MySpace.com, was founded by David Hyman, a former MTV marketing executive and former chief executive of digital-media info company Gracenote Inc. Investors include Gracenote, The Angels' Forum, and Finnat Fiduciaria and Great Idea Enterprises, according to BusinessWeek magazine.
Mog.com requires subscribers to download a free application that automatically creates a Web page for the user and posts a list of the tunes in his computer. There's no sharing of music, but subscribers can embed audio samples on their page.
Once a Web page has been set up, the service can automatically show the subscriber other people on the network with similar musical tastes. Subscribers can customize the search to show, for example, only people living in their city.
Subscriber growth on social networking sites has soared over the last year, with nearly half of all U.S. Web users visiting such sites, according to Nielsen/NetRatings. In April, the top 10 sites, led by News Corp.'s MySpace.com, attracted 68.8 million unique visitors.