Bango will offer marketers the ability to create ad campaigns on Yahoo, deliver the content to mobile devices, and track the performance of their marketing efforts through Bango's analytic tools.
Yahoo has partnered with Bango to deliver the portal's search-advertising services to mobile content providers that use the latter company's Internet services platform, both companies said Tuesday.
Under terms of the agreement, Bango will offer marketers the ability to create ad campaigns on Yahoo and deliver the content to mobile devices. In addition, businesses can track the performance of their marketing efforts through Bango's analytic tools.
Yahoo, based in Sunnyvale, Calif., currently provides mobile search marketing services to advertisers in Japan and the United Kingdom. The portal also has advertising partnerships with wireless operators.
Bango, based in the United Kingdom, and Yahoo plan to launch the combined service in the United States, Europe and Asia. Financial details and a launch date were not disclosed.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.