I mentioned previously that one of the key trends at this summer's Enterprise 2.0 conference was in how to bring public social computing tools into the enterprise in a manner consistent with requirements for compliance, security, and governance. This week SocialText reinforced that theme with the launch of the SocialText Microblogging Appliance, joining SocialCast among others with a twitter-like appliance-based application (along with SaaS offerings from the likes of Yammer and Present.ly).
The emergence of enterprise-ready tools for micro-blogging show the rapid movement of twitter-like messaging from toy to tool. Now how long before we see these capabilities as part of a unified communications offering integrated with telephony/voice, video, conferencing, and messaging?
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.