News
Commentary
4/7/2008
04:09 PM
Irwin Lazar
Irwin Lazar
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

BroadSoft Brings Web 2.0 To The Carriers

BroadSoft is one of those companies who make products many of us use, but don't realize.  Their primary market is selling IP telephony platforms to service providers to deliver residential and business hosted VOIP offerings.  In seeking to provide new ways for service providers to leverage their investments in BroadSoft products, and to provide a way to differentiate themselves beyond just selling voice, BroadSoft has created a new initiative called Xtended that opens Web 2.0 interfaces on their call control platforms.

The initiative is interesting in that BroadSoft is taking an open approach by also building a marketplace where developers and end users can share applications.  The idea being to sort of mimic the Facebook phenomena of providing an open platform to enable independent developers to easily create applications (in fact one of the first applications in the marketplace is a unified messaging client for Facebook users).

The challenge for now is that most applications require the support of the hosted service provider, and billing / revenue models remain to be developed.  But still, the idea of a telephony provider opening up their call control platforms to third party application development demonstrates how long we've come from the age of TDM.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.