News
Commentary
4/7/2008
04:09 PM
Irwin Lazar
Irwin Lazar
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

BroadSoft Brings Web 2.0 To The Carriers

BroadSoft is one of those companies who make products many of us use, but don't realize.  Their primary market is selling IP telephony platforms to service providers to deliver residential and business hosted VOIP offerings.  In seeking to provide new ways for service providers to leverage their investments in BroadSoft products, and to provide a way to differentiate themselves beyond just selling voice, BroadSoft has created a new initiative called Xtended that opens Web 2.0 interfaces on their call control platforms.

The initiative is interesting in that BroadSoft is taking an open approach by also building a marketplace where developers and end users can share applications.  The idea being to sort of mimic the Facebook phenomena of providing an open platform to enable independent developers to easily create applications (in fact one of the first applications in the marketplace is a unified messaging client for Facebook users).

The challenge for now is that most applications require the support of the hosted service provider, and billing / revenue models remain to be developed.  But still, the idea of a telephony provider opening up their call control platforms to third party application development demonstrates how long we've come from the age of TDM.

Comment  | 
Print  | 
More Insights
IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.