"Favorite Places On Google" Takes On Zagat, Yelp - InformationWeek
IoT
IoT
Government // Mobile & Wireless
Commentary
12/7/2009
07:37 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

"Favorite Places On Google" Takes On Zagat, Yelp

In addition to its announcement of Real Time Search today, Google also rolled out a program to put stickers in the windows of 100,000 local businesses in 9,000 cities across the country.

In addition to its announcement of Real Time Search today, Google also rolled out a program to put stickers in the windows of 100,000 local businesses in 9,000 cities across the country.Unlike those little ratings stickers from Zagat and Yelp that you often see in store and restaurant windows, however, Favorite Places On Google adds bar codes that can be read with mobile phones and send users directly to that establishment's Place Page on Google Maps. These place pages typically hold reviews and other listing info, and the businesses can use them to offer coupons and other offers. Google promises that mobile users will soon be able to add reviews as well.

The function works with mobile phones equipped with apps that can read so-called QR codes. Currently iPhones, Blackberries, and Android powered phones can do it, and others are on the way.

fp1 That's a QR code on the left...

Google will snail mail the stickers to those businesses that are the most researched on its search engine. If your business qualifies, expect to get yours in the next couple of weeks.

Google is using the stickers to promote its free Local Business Center, where SMBs can claim and enhance their listing information. But that won't guarantee you'll qualify for the designation...

At any rate, it's too soon to tell how much the stickers will matter to consumers, or how many will actually bother to scan the barcodes to visit the establishment's Place Page. It's a better bet that many people will notice that decal in the window, and it could help businesses piggyback on Google's still-stratospheric approval ratings.

On the other hand, the ability to let mobile users add reviews on the spot could be problematic for many local SMBs. After all, which is more likely: a satisfied customer posting a good review or an unhappy customer complaining in the heat of the moment and leaving a bad review that could linger for years?

More From bMighty:


This video explains how Favorite Places On Google works.

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty toolbar on your browser Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll