Zoho is best known for its Web-based productivity apps, but to stay competitive with heavy hitters like Microsoft and Google the company has built out a wider portfolio of business and collaboration tools for things like CRM and invoicing. One cool tool for SMBs is Zoho Creator. It lets users custom-build database applications with no coding required. That's particularly compelling for smaller companies that need to tailor applications for specific business needs but lack in-house development resources. A drag-and-drop UI helps create HTML forms and various scripts, and the platform form enables an array of data sources and subsequent analysis. Zoho Creator also supports the iPhone and other mobile devices. Pricing starts at $15/month for the basic, three-user plan; two "express" plans offer unlimited users and apps with lower limits on storage and database records.