Online tools let you get going fast and pay as you go, two factors that appeal especially to SMBs. From productivity to analytics, these 10 apps deserve your attention.
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Is the customer always right? Maybe not, but a business won't get far without them. The social era grants even more power to top-notch service--and tends to magnify the problems that come from shoddy customer care. The good news: A sharp customer service department isn't the exclusive domain of large companies with large call centers and other resources at their disposal. Zendesk'sonline help desk platform gives SMBs a centralized system for managing customer interactions and issues across the growing range of channels. (Check out David Carr's Zendesk profile over at The Brainyard.) The company recently added Zendesk Voice to the mix, empowering smaller firms that have previously eschewed phone support for budget and infrastructure reasons.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.