Online tools let you get going fast and pay as you go, two factors that appeal especially to SMBs. From productivity to analytics, these 10 apps deserve your attention.
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While not every company is ready just yet for robust business intelligence (BI), every organization needs to have a handle on its basic data. For SMBs with an online presence--which means most of them these days--that includes your website and related assets. Google Analytics is a straightforward place to start collecting data--a simple string of copy-and-paste code gets you up and running in 24 hours. Though Google recently launched a premium version, the core platform remains free. That makes lack of budget a poor excuse for not tracking--and acting on--critical information about your company's online presence.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.