Keep your eye on these 12 innovative technology firms that will step into the limelight at the Under the Radar Conference in San Francisco.
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"Everyone here loves Ginzametric--it's really amazing," Landa said. In short, Ginzametrics provides analytics for search engine optimization (SEO). Their platform tracks millions of keywords across its existing clients; the underlying goal is to give businesses action-oriented insights they can tailor to different search engines. That's something that time- and budget-conscious SMBs will appreciate, particularly if their current SEO efforts take a shotgun approach. Ginzametrics integrates with Google Analytics, Omniture SiteCatalyst, and other applications.
SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.