"Everyone here loves Ginzametric--it's really amazing," Landa said. In short, Ginzametrics provides analytics for search engine optimization (SEO). Their platform tracks millions of keywords across its existing clients; the underlying goal is to give businesses action-oriented insights they can tailor to different search engines. That's something that time- and budget-conscious SMBs will appreciate, particularly if their current SEO efforts take a shotgun approach. Ginzametrics integrates with Google Analytics, Omniture SiteCatalyst, and other applications.