Keep your eye on these 12 innovative technology firms that will step into the limelight at the Under the Radar Conference in San Francisco.
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"Everyone here loves Ginzametric--it's really amazing," Landa said. In short, Ginzametrics provides analytics for search engine optimization (SEO). Their platform tracks millions of keywords across its existing clients; the underlying goal is to give businesses action-oriented insights they can tailor to different search engines. That's something that time- and budget-conscious SMBs will appreciate, particularly if their current SEO efforts take a shotgun approach. Ginzametrics integrates with Google Analytics, Omniture SiteCatalyst, and other applications.
SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.