Keep your eye on these 12 innovative technology firms that will step into the limelight at the Under the Radar Conference in San Francisco.
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Landa likens Sprout Social to a Salesforce.com for social media, noting that you never need to leave. "You can do it all from within Sprout Social," rather than updating your Facebook Page, Twitter feed, and other sites on an individual basis. The monitoring platform features tools to help a business organize and manage a growing social presence--and to actually measure what all of that outreach and engagement is actually worth.
SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.