Mobile // Mobile Applications
Commentary
5/7/2009
11:10 AM
Connect Directly
RSS
E-Mail
50%
50%

4 Words You Don't Want To Hear About Your Business

Differentiation is what makes your business more appealing to customers. You can differentiate your business with the quality of your products and services, your pricing, customer support, and myriad other ways, but keep your ears perked up for four words that mean you're not standing out from your competitors.

Differentiation is what makes your business more appealing to customers. You can differentiate your business with the quality of your products and services, your pricing, customer support, and myriad other ways, but keep your ears perked up for four words that mean you're not standing out from your competitors.Words matter and if you're paying attention to the words your customers use, you can learn a great deal about how they perceive your business. Marketers give particular focus to words and tend to use certain terms so much they become buzz words -- and the thing about buzz words is at some point they lose not only buzz, but also meaning.

Recently, Warrilow, the small business advisory firm, examined the contrast in how local and national providers were perceived. In particular, the research looked at perceptions of national suppliers who traditionally can beat local providers on price and selection are losing market share to local suppliers. The terms that were associated with national providers unflattering at best and if you start hearing any of these about your business, it may be time to rethink some of your practices before those buzz words become all you hear about your business.

Don't Miss More Recession Tips In The bMighty Financial Crisis Survival Kit

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.