7 Times As Many SMBs Use Twitter To Find Deals - InformationWeek
IoT
IoT
Mobile // Mobile Applications
Commentary
9/4/2009
07:12 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

7 Times As Many SMBs Use Twitter To Find Deals

Warrillow & Co. says small busineses are a whopping 700% more likely to use use Twitter than other social networks when looking for promotions and discounts.

Warrillow & Co. says small busineses are a whopping 700% more likely to use use Twitter than other social networks when looking for promotions and discounts.Warrillow & Co. says small busineses are a whopping 700% more likely to use use Twitter than other social networks when looking for promotions and discounts.

According to Warrillow, "Twitter blew away traditional social networks" when it comes to finding promotions and discounts. Generation X and baby boomer business owners were seven times more likely to use Twitter to find deals and among GenY business owners, Twitter was favored 35 to 1!

wtwitter

Warrillow says Twitter's "transactional nature" makes it better suite to being a marketing channel. And the consultants note Intuit and Infusionsoft are two front runners in on Twitter in Small Business, noting that both have dedicated a position (or at least portion of a position) to Twitter marketing:

"Infusionsoft and Intuit also use multiple Twitter accounts to separate out information and exchanges. Both delineate customer service vs. general information/sales tweets; Intuit goes a step further and uses an "IntuitDeals" account specifically for promotions."

And Warrillow advises Twitter marketers to "Resist the urge to create a high volume of tweets - instead, get a few interesting posts out per day and then be ready to react to and engage your followers."

The advice makes sense, but I'm not convinced that Twitter is the only way to go. For instance, Warrillow also asked small business owners about their preferred usage of social media for uses ranging from gathering information to business networking to problem resolution -- but hasn't yet released those results.

More From bMighty:

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll