Business/E-Business
Commentary
3/8/2011
09:33 AM
Connect Directly
RSS
E-Mail
50%
50%

8x8 Adds Android App

Smartphones have become key extensions to business communications systems. In response, 8x8 Inc., a hosted communications provider, added an Android application to its repertoire.

Smartphones have become key extensions to business communications systems. In response, 8x8 Inc., a hosted communications provider, added an Android application to its repertoire.With the application, Virtual Office subscribers can make inbound and outbound domestic calls over WiFi or 3G networks. They no longer have to pay extra for roaming minutes if they are at a WiFi hotspot. The application supports, extension dialing, call transfers and 3-way calling. Users can place calls from call logs, contact lists, or corporate directories.

On the business side, the application provides access to Virtual Office's voicemail, auto attendant and conference bridge services. An outbound caller ID displays a Virtual Office business phone number rather than a user's personal mobile phone number.

In business since 1987, the company has targeted the traditional voice market, which is undergoing significant changes. By focusing on IP services, the vendor can offer lower pricing and more comprehensive services than traditional voice service providers. The approach has garnered the company some success: it has 23,000 customers, which typically have a handful of employees. The new Android application, which is available for free from the Android Marketplace, meshes with the growing interest in smartphones among small and medium businesses.

However, 8x8 faces significant competition in this space. With IP communications usage becoming more widespread, larger vendors have been retooling their services. In addition, a bevy of start-ups have entered this market. While the company has been successful to date, it lacks name recognition, so its future is uncertain.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
The weekly wrap-up of the top stories from InformationWeek.com this week.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.