With applications for jobs ranging from cancer detection to retail pricing, nine data-driven small and midsize businesses (SMBs) vied for Global Entrepreneur of the Year at IBM's SmartCamp competition.
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The SmartCamp Barcelona winner analyzes the Bluetooth and Wi-Fi signals emitted from mobile devices in an urban and inter-urban areas. They then turn that data into real-time traffic information, including estimated travel times, congestion rates, and accident alerts. Above, BitCarrier CFO Cristina Galan and CEO Martin Mendez make their pitch.