With applications for jobs ranging from cancer detection to retail pricing, nine data-driven small and midsize businesses (SMBs) vied for Global Entrepreneur of the Year at IBM's SmartCamp competition.
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This year's democratically-selected choice was IDXP, SmartCamp Brazil winner, which garnered the most online votes for its consumer monitoring technology. The firm installs sensors in stores and shopping carts to track and analyze browsing and buying habits. Above, IDXP co-founder and CEO Gustavo Lemos delivers his pitch.