Business/E-Business
Commentary
9/22/2010
09:20 AM
Connect Directly
RSS
E-Mail
50%
50%

Adzookie.com Places Advertisements on Smartphones

Increasingly, employees are relying on smartphones to complete their work during the day. While this movement has increased productivity, it has also made it more difficult for companies to reach their target customers. Start up Adzookie.com is trying to fill that void.

Increasingly, employees are relying on smartphones to complete their work during the day. While this movement has increased productivity, it has also made it more difficult for companies to reach their target customers. Start up Adzookie.com is trying to fill that void.Market researchers estimate that more than 270 million smartphones will be shipped this year, but in many cases, companies are not able to reach these customers. Typically, advertisements are only available on mobile enabled sites. As of December 2009, there are 243 million websites online but only thirty thousand were mobile enabled, according to start up Adzookie.com. The company offers firms a way to present their ads on non-mobile enabled sites. Corporations can purchase ads for specific Web sites or for entire systems and pay a set monthly fee or via a click through pricing model.

Mobile advertising offers businesses some potential advantages compared to traditional media. Many users carry their phones with them through the entire day. Typically, only one ad appears on a screen, so it may generate high click through rates. Also companies are able to personalize the ads.

Adzookie.com has targeted an area of growing interest among small and medium businesses. Now that mobile phones have become a staple for many businesspersons, companies are searching for ways to use these devices to drive home messaging about their products and services. The start-up faces some significant competition, not only from other specialists, like Admob and Millenial Media, but also from established players, such as Google. While Adzookie.com has focused on a growing space, it is unclear how well it will fare in this emerging market space.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.