Bad Economy Triggers Belt Tightening Or Record Spending
Right now, the economic outlook is bleak -- gas prices are up, the stock market is down, and on it goes. But how are smaller businesses responding in the face of discouraging forecasts and tightening resources? On the one hand, cost cutting is the mantra, telecommuting is up, travel is down, but then again, IT spending is at record levels.
Right now, the economic outlook is bleak -- gas prices are up, the stock market is down, and on it goes. But how are smaller businesses responding in the face of discouraging forecasts and tightening resources? On the one hand, cost cutting is the mantra, telecommuting is up, travel is down, but then again, IT spending is at record levels.According to a recent survey of small businesses conducted by RingCentral, an Internet phone service for small businesses, cost cutting is the most widespread trend -- no surprise there. There's also evidence the layoffs have sparked an increase in start-ups (22% of participants started a business after getting a pink slip).
The survey findings about how small business are responding to the current economic downturn include:
59% are cutting overhead costs or changing business practices
37% are reducing business travel
70% have changed business practices to offset rising gas and energy costs
50% are conducting more meetings by phone than in person (the RingCentral hook)
24% are telecommuting
As always, every statistic has a flip side. So while the RingCentral survey paints a picture of meager resources and cost cutting, more robust numbers are readily available from AMI-Partners. According to their survey, IT and telecom spending by small and midsize businesses increased 6.5% in 2007. That's three times the 2.2% GDP growth rate and the highest level "in years." In fact, IT spending from the small and midsize segment account for 2.1% of U.S. GDP. The just released InformationWeek security survey also found IT security spending is up.
71% percent say the economy is worse than five years ago; 43% thought it was worse last year
45% expect a recession in the next year
45% expect a flat economy
9% anticipate economic expansion
Despite the downer of that data, there was a less negative nugget: 70% are confident about the future of their business; 81% felt that way last year. And that's what passes for ending on a positive note in these economic times.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
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