Black Friday Online Sales Grow By Double Digits - InformationWeek
IoT
IoT
Business/E-Business
Commentary
11/29/2010
09:30 AM
50%
50%
RELATED EVENTS
[Cybersecurity] Costs vs. Benefits
Feb 28, 2017
This online event, hosted by the editors of Dark Reading, brings together IT security leaders, bus ...Read More>>

Black Friday Online Sales Grow By Double Digits

Drive to the mall or shop from home? A growing number of buyers opted for the latter on Black Friday, underscoring the need for retailers to develop a strong online presence.

Drive to the mall or shop from home? A growing number of buyers opted for the latter on Black Friday, underscoring the need for retailers to develop a strong online presence.Market research firm Coremetrics determined that more consumers (up 15.9% from 2009) purchased goods online on Black Friday than in 2009 and their average spending increased 12.1%, from $170.19 in 2009 to $190.80 on Friday. The company found that consumers have become more savvy: they spend 18% less time online, a change that suggests that they pinpoint specific brands and items before hitting the Search button.

The survey also identified a few emerging trends. Mobile shopping use (5.6%) remains paltry although this area did grow 26.7% from 2009. Social networking sites (less than 1%) also are not widely used as of now but also seem to be gaining momentum.

For small and medium retailers, the message is clear. To attract customers, they need to offer them online shopping options. In addition to remain competitive in the future, these companies will need to upgrade their sites, so they support emerging features, such as support for mobile devices and connections to social networking sites.

Comment  | 
Print  | 
More Insights
Comments
Threaded  |  Newest First  |  Oldest First
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll