Smaller businesses should take note, though, of one point buried within the article: "But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority."
The article quotes Guy Kawasaki, managing partner of Garage Technology Ventures and a "prolific" blogger: "If you're a clothing manufacturer or a restaurant, blogging is probably not as high on your list as making good food or good clothes."
It's not only not high on those smaller business' lists but many smaller businesses don't have the time, or the writing skills, to do a blog well. Not surprisingly, a recent American Express survey found that only five percent of businesses with fewer than 100 employees have blogs.
But there are millions of blogs on the web and it's hard to get noticed and make it worth your while. If it makes sense -- the NYT article notes that consultants or niche businesses are most suited to blogging -- give it a shot. But otherwise, there are lots of other New Year's resolutions you can make.
2014 Next-Gen WAN SurveyWhile 68% say demand for WAN bandwidth will increase, just 15% are in the process of bringing new services or more capacity online now. For 26%, cost is the problem. Enter vendors from Aryaka to Cisco to Pertino, all looking to use cloud to transform how IT delivers wide-area connectivity.
The UC Infrastructure TrapWorries about subpar networks tanking unified communications programs could be valid: Thirty-one percent of respondents have rolled capabilities out to less than 10% of users vs. 21% delivering UC to 76% or more. Is low uptake a result of strained infrastructures delivering poor performance?
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?