Now out of private beta and open to all businesses, the FonGenie service lets SMBs establish their own telephone platform, complete with custom menus and caller information, without having to invest in their own infrastructure.Businesses can bring their own phone numbers to FonGenie or use one supplied by the company. After establishing an account, they can use a Web interface to set up phone greetings and menu options. The greeting can include a customized announcement of current promotions, daily specials, or some other message that a caller will hear before getting the menu options. As with standard voice mail systems, the menu options can include preset announcements such as business hours, choices of departments to transfer the call to, and so on.
When the call gets transferred, the CRM features kick in. The recipient can see information about the caller, including phone number and location, what menu options and messages they're already heard, how long it's been since their last call, and notes from previous conversations. The service also provides post-call analytics, through which a company can learn how many calls they receive a day, how long they last, whether the callers listened to promotional messages, and more.
Plans range from $30/month for 300 minutes of phone service managing up to 20 customers and providing the basic set of CRM features, up to $150/month for 5,000 minutes, unlimited customers, and extra features such as call tracking and support for multiple locations. The company provides a simple online calculator for estimating increased revenue and cost savings, based on type and size of business, number of customers per day, and other factors. FonGenie also has a "Magic-Lamp Sales Challenge," in which they promise to give $500 to a company if sales don't increase in 30 days.