Mobile // Mobile Applications
Commentary
10/13/2010
05:01 PM
Jake Widman
Jake Widman
Commentary
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Go Daddy Launches SMB Online Advertising Tool

The new AdSpace service lets business owners fill out a simple form in order to get an advertising webpage and associated search engine marketing campaign.

The new AdSpace service lets business owners fill out a simple form in order to get an advertising webpage and associated search engine marketing campaign.The process starts with the company providing information about the business in a form: name, contact information, location, photos, hours, and so on -- even customer testimonials. That generates a webpage, which the company can tweak with more photos, a map, or other additional information, as well as selecting a color scheme. Then the service creates keyword-based locally targeted ads designed to get placement on search engines. The search ads link to the advertising webpage, which contains forms and e-mail addresses for potential customers to contact the company.

The service also provides a dashboard for tracking the email and phone leads generated by the ad page. Phone calls are recorded and can be played back later -- before a followup sales call, for example. The Dashboard also provides time-based tracking functions, so the company can see if the ad campaign is increasing leads or sales and by how much. According to Go Daddy CEO and Founder Bob Parsons. "AdSpace was designed for small businesses wanting to leverage the power of the Internet - businesses that know they need to advertise online, but don't have big budgets or tech experts to feel comfortable taking financial risks."

The AdSpace service comes in three levels. the Economy plan costs $50/month and handles one business category at one location. For $70/month, the Deluxe plan allows two business categories and five locations; and the $100/month Premium plan accommodates three business categories and ten locations.

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