April 1st unleashes the silly and the search provider continues its tradition of creative hoaxes by renaming the company.
April 1st unleashes the silly and the search provider continues its tradition of creative hoaxes by renaming the company.Organizing the world's information isn't enough for the folks at Google who once again put all their wood behind one arrow to continue the company's April Fool's tradition. Though this year, the joke was more tied to business initiatives than pure folly as in the past: the company renamed itself Topeka today in a nod to the Kansas capital's promotional stunt to lure Google's fiber-optic network to the great plains.
April 1 does present an interesting challenge for any company attempting to announce any real news. The inevitable ï¿¼is this a jokeï¿¼ headline is obligatory ï¿¼ witness today's Netflix for the iPad (real or joke, you decide...)
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!