Google is reportedly planning to launch a venture-capital arm, joining high-tech names like Intel and Motorola in discovering and growing new companies.This wouldn't be the first time Google has considered building out a VC group. According to several people briefed about the discussions, Google SVP David Drummond will lead the group, plus the company has hired William Maris, an entrepreneur and investor, to help structure the division. Like Amazon, Google has does some informal funding; the search giant has traditionally favored buying new companies rather than investing in them. For its part, Google hasn't commented.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.