Google introduced new features to make it easier for advertisers to control how often an ad is displayed and measure its effectiveness.With the new tools, advertisers now can prevent an ad from being shown too frequently to each user, track how many people have seen a campaign, and measure the average number of times people have seen an ad.
Advertisers can also get statistics on "view through" conversions, or whether someone who's seen an ad visits the advertiser's Web site. Up to now, the only information available was on "click through" conversions, or the number of people who actually clicked on an ad; the new statistic gives additional information on the effectiveness of an ad.CNET
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.