Business/E-Business
Commentary
2/4/2008
04:01 PM
Jake Widman
Jake Widman
Commentary
50%
50%

Google, Others May Come to Yahoo's Rescue

Wall Street Journal, Reuters

Sources claim that Google has offered to ride to Yahoo's assistance in rebuffing Microsoft's takeover bid.Outright acquisition of Yahoo by Google is almost certainly off the table because of antitrust concerns. But according to sources, Yahoo and Google held talks several months ago on some kind of alliance, most likely based on Yahoo outsourcing its search advertising. Yahoo investors have urged Yahoo to abandon its own system and use ads from Google instead. Reports are that the two companies could not agree on how the revenue would be split, but both now have a strong incentive to reopen the discussion.

Other technology and media companies, such as AT&T, News Corp., and Time Warner have been reported to have approached Yahoo since Friday. No serious bids are supposed to have resulted, though.

There is also speculation that Yahoo, by encouraging alternative bidders, is simply trying to get Microsoft to up its bid. Some analysts believe that Yahoo is worth a good deal more than the $31/share Microsoft is offering, if only because of shares Yahoo holds in other publicly traded companies.Wall Street Journal, Reuters

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.