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3/18/2011
06:30 PM
Michele Warren
Michele Warren
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Infegy Monitors And Measures Social Content

Apparently, Mark Zuckerberg isn't the only young whiz making waves in the social media world. Justin Graves, who's just 26 years old, has used his copious brain power to build the algorithms that power Social Radar, a product from Infegy.

Apparently, Mark Zuckerberg isn't the only young whiz making waves in the social media world. Justin Graves, who's just 26 years old, has used his copious brain power to build the algorithms that power Social Radar, a product from Infegy.Now the Kansas City, Mo.-based company has unveiled an update, Social Radar 3, and it promises to be a powerful tool for companies looking for concrete insight into how they're being portrayed in the social media realm.

Enter a word, a company name--anything--and set this product loose. It culls data from more than 40 million Web sources, dating back 4-plus years, and then slices and dices that data extensively. Users can gauge where, when, and how the search term is being used on Facebook, Twitter, blogs, etc. They can even find out how passionate people are when they mention the word or term. That's because the program analyzes the usage of superlatives and other words/phrases that connote passion--"love," "the best," and "really like," for example--connected with the search term.

"We're seeing broad interest in Social Radar," says Graves, founder and CEO of Infegy. "But there's an especially strong interest from companies in the technology, financial services, automotive, and fast food spaces."

The updated version of Social Radar has several enhanced features, including these:

-Near instantaneous search results and analytics reporting: The program provides a historical view of the search term, showing trends over time.

-Customizable drag-and-drop dashboards and reports: Users can drag and drop data from Social Radar into PDFs and Excel.

-Granular analysis of data: Information can be filtered by sentiment (positive or negative), language, country, type of source, time stamp, and more.

-Flexible, Web services-based API: Social Radar can be integrated with any Web-enabled system.

-"All-you-can-eat" pricing: Users aren't charged by query or the number of results they get from searches. Infegy, which uses a cloud-based model, charges users a flat monthly rate for unlimited searches.

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