Internet Closes On TV As Top News Source - InformationWeek
Mobile // Mobile Applications
11:39 AM

Internet Closes On TV As Top News Source

While older Americans still prefer the tube, those ages 18-29 are more likely to check the Web to catch the latest news, finds Pew study.

Top 10 Google Stories Of 2010
(click image for larger view)
Slideshow: Top 10 Google Stories Of 2010
When they want to catch up on the day's news, Americans aged 18-29 are more likely to logon to their computers than hit their TV remotes, a new study by the Pew Research Center for the People & the Press found.

In fact, 65% of people in this age group get their news online, the first time the Internet surpassed television as the primary source of news, according to the study of 1,500 adults, reached via cell phone and landline Dec. 1 through 5, 2010. In 2007, only 34% of respondents depended on the Internet as their main news source, the report said. A stable 56% in this age group continue to rely on TV.

Among people aged 30 to 49, 48% said the Internet is their primary source of news, up 16% from 2007, while 63% cite TV, down 8 points, according to Pew. About one-third of older Americans -- those aged 50 to 64 -- say they prefer the Internet as their news source, far fewer than the 71% who rely on television, the study found.

"There has been relatively little change in the how people age 65 and older get their news. The Internet has risen to 14% from 5% in 2007, but is still far behind newspapers (47%) and television (79%) as a main source," the report said.

Education appears to play a role in determining where people turn for news. Fifty-one percent of college graduates and those who attended some college logon for news, while 54% of those with a college degree and 63% of Americans with some college turn on the TV when they want to check out what's happening in the world. By comparison, only 29% of people with no more than a high school education prefer the Internet and three-quarters cite TV as their preferred news source, according to Pew.

"Similarly, those with household incomes of $75,000 or more are about as likely to get most of their news on the Internet (54%) as from television (57%). People with household incomes under $30,000 are far more likely to cite television (72%) than the Internet (34%)," the report said.

No matter the source, Americans are spending more time watching and listening to news -- about 70 minutes a day, a September Pew study found.

"Americans say they are spending more time with the news than over much of the past decade thanks to the increased availability of alternative ways to get the news," said Andrew Kohut, president of Pew Research Center.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll