Is the iPhone for business? Some say yes, some say no.
The Apple iPhone looks like an ideal business tool: Itï¿¼s a smartphone, just like a BlackBerry or Treo. It has a full-featured Web browser. Et cetera. I wrote a posting about recently ï¿¼ ï¿¼The iPhone is turning into a business tool.ï¿¼ However, not everyone agrees with me about that.
The Apple iPhone looks like an ideal business tool: Itï¿¼s a smartphone, just like a BlackBerry or Treo. It has a full-featured Web browser. Et cetera. I wrote a posting about recently ï¿¼ ï¿¼The iPhone is turning into a business tool.ï¿¼ However, not everyone agrees with me about that.Forrester Research ï¿¼ one of the most thoughtful analyst firms ï¿¼ states in a report that ï¿¼The iPhone Is Not Meant For Enterprises,ï¿¼ and specifically recommends that IT professionals not support the device.
Among the reasons enumerated by Forrester analyst Benjamin Gray is its complete lack of manageability ï¿¼ for example, you canï¿¼t encrypt the data, or ï¿¼zapï¿¼ it if the phone's stolen or lost.
Another challenge is that its consumer-friendly applications arenï¿¼t business-friendly. The built-in e-mail software is great for talking to Gmail, Yahoo, Hotmail or your local phone companyï¿¼s mail service, but isnï¿¼t fully compatible with Microsoft Exchange, a dominant business e-mail system. Thatï¿¼s really bad news for business users.
However, all isnï¿¼t necessarily lost. Apple is currently searching for a software engineer to help enhance and test the iPhoneï¿¼s compatibility with Exchange Server. Keep your eyes open: a future iPhone software update might change Forresterï¿¼s mind.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.