Microsoft, which says it's no longer interested in buying Yahoo, has strengthened its partnership with Facebook to help expand its search business.The deal -- similar to one between Google and MySpace valued at $900,000 million -- calls for Facebook to incorporate Microsoft's Live Search via an API so that users' queries will produce search results and paid search ads generated by Microsoft's search engine. Financial details weren't disclosed, though Microsoft already owns a $240 million stake in the social networking site, which says it has 900 million users.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.