Don'tcha just love when the same data leads to two diametrically opposed headlines? Well, that's what we've got with the latest figures on the growth of online sales this Holiday season.
Don'tcha just love when the same data leads to two diametrically opposed headlines? Well, that's what we've got with the latest figures on the growth of online sales this Holiday season.Here's the data:
According to comScore, Americans have spent some $22 billion online as of Dec. 15, 2007, an increase of almost 19 percent from last year.
"Consumers are clearly responding positively to the enticing promotions and discounts being offered by retailers this year," comScore chairman Gian Fulgoni said in a statement. "Spending is currently on track to meet our forecast of $29.5 billion for the season."
But over at InformationWeek, the story was quite different: Growth Slows For Online Holiday Spending. That's because last year, online spending grew some 26% during the six-week period from Nov. 1 to Dec. 14. The negative view was supported with this quote:
Spending this holiday season could fail to reach ComScore's forecast of a 20% increase over last year. "It's going to be dependent on the beginning of this week," ComScore analyst Andrew Lipsman told InformationWeek.
So, is the news good or bad for online retail? I guess the answer is that depends on whether your glass is half empty or half full and how deep the tint on your rose-colored glasses. Personally, I've often been known to take the curmudgeonly position, but 20% growth and a new record still seems mighty impressive to me.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.