Social Networking In The NBA - InformationWeek
IoT
IoT
Business/E-Business
Commentary
9/25/2007
08:56 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

Social Networking In The NBA

The players may be big, but NBA teams surely qualify as small to mid-size businesses. And that's my excuse to write about the Utah Jazz creating a social networking blog on its official blog site.

The players may be big, but NBA teams surely qualify as small to mid-size businesses. And that's my excuse to write about the Utah Jazz creating a social networking blog on its official blog site.The Jazz -- despite leading the charge for no longer geographically appropriate nicknames (the franchise used to be in New Orleans) -- enjoy legions of dedicated fans. To give them voice, JazzBots, the team's official blog has teamed up with MyLifeBrand to create a fan-driven online community.

Basically, it lets fans contribute to the blog, whether to discuss their favorite players or connect over their fantasy basketball teams.

Admittedly, if this was a garden-variety small business, this community wouldn't be big news. And MyLifeBrand probably wouldn't have sent me a press release about it, either. But as they no doubut suspected, the NBA connection was enough to grab my attention -- especially since the Jazz crushed my hometown Warriors' Cinderella playoff run last season.

It just makes me wonder what would happen if some disgruntled Warriors fan used the community to make disparaging remarks about the size of Carlos Boozer's head. But I guess we'll never know...

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll