Business/E-Business
Commentary
9/25/2007
08:56 PM
Fredric Paul
Fredric Paul
Commentary
50%
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Social Networking In The NBA

The players may be big, but NBA teams surely qualify as small to mid-size businesses. And that's my excuse to write about the Utah Jazz creating a social networking blog on its official blog site.

The players may be big, but NBA teams surely qualify as small to mid-size businesses. And that's my excuse to write about the Utah Jazz creating a social networking blog on its official blog site.The Jazz -- despite leading the charge for no longer geographically appropriate nicknames (the franchise used to be in New Orleans) -- enjoy legions of dedicated fans. To give them voice, JazzBots, the team's official blog has teamed up with MyLifeBrand to create a fan-driven online community.

Basically, it lets fans contribute to the blog, whether to discuss their favorite players or connect over their fantasy basketball teams.

Admittedly, if this was a garden-variety small business, this community wouldn't be big news. And MyLifeBrand probably wouldn't have sent me a press release about it, either. But as they no doubut suspected, the NBA connection was enough to grab my attention -- especially since the Jazz crushed my hometown Warriors' Cinderella playoff run last season.

It just makes me wonder what would happen if some disgruntled Warriors fan used the community to make disparaging remarks about the size of Carlos Boozer's head. But I guess we'll never know...

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