Despite evidence of of some increasing spam wariness on the part of Facebook and other social network users, it's a pretty good indication that a reminder of social net risks is in order for your employees.
Whatever your company's policy is regarding social networking in the workplace, employees should be given some basic advice:
Don't click on links (no matter how fascinating the material they promise)
Don't accept unsolicited or unfamiliar Friend requests
Basic stuff, mostly commonsense -- but with declining Facebook spam conversion rates still running at close to 50%, a little commonsense is undoubtedly in order -- especially if you're letting people use social networks over your business's network.
The reason the spammers love Facebook isn't just that it's so popular -- it's that Facebook users have tended to be almost giddily enthusiastic about the service and the material that comes their way through it. They click without thinking, at a higher rate than they would click on similar material coming their way via e-mail.
Tamp down the giddiness a bit, and you'll be less likely to have your business or employees compromised when the opportunity comes to click on a really bad link.
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. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.