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8/25/2010
08:36 PM
Thomas Claburn
Thomas Claburn
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Top 10 Most Hated Tech Mascots Ever

Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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One can only assume that the design process for Duke, the Java mascot, went something like this: Cut out 2D shapes, add to bag, and shake. Oh, look: a triangle and a ball. Just add arms and legs and we're done. Duke is not so much as mascot as a puzzle: What was the creator of this image smoking?

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