Cloud // Cloud Storage
News
8/25/2010
08:36 PM
Thomas Claburn
Thomas Claburn
Slideshows
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Top 10 Most Hated Tech Mascots Ever

Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
Previous
2 of 10
Next


Before there was Clippy, there was Microsoft Bob, an alternative computer interface that used a house rather than a desktop as the organizational metaphor for interacting with files. Bob was included in Windows 3.1 and Windows 95, and met his end shortly thereafter. Bob has been widely excoriated over the years and appears destined to be included on every list of this sort for decades to come.

Previous
2 of 10
Next
Comment  | 
Print  | 
More Insights
Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.