Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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The Apple Cyberdog, alas, was a dog of a product. Cheap shot through that might be, it's nonetheless a reason to avoid dog-related mascots -- there's too much risk of description becoming destiny. Ahead of its time in terms of modularity, Cyberdog was Apple's answer to Internet Explorer and Netscape. It arrived at the peak of Microsoft's power and suffered for it. Apple has since sworn off endearing animal associations to become a force like Microsoft once was.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."