Top 10 Most Hated Tech Mascots Ever - InformationWeek
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8/25/2010
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Thomas Claburn
Thomas Claburn
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Top 10 Most Hated Tech Mascots Ever

Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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The Apple Cyberdog, alas, was a dog of a product. Cheap shot through that might be, it's nonetheless a reason to avoid dog-related mascots -- there's too much risk of description becoming destiny. Ahead of its time in terms of modularity, Cyberdog was Apple's answer to Internet Explorer and Netscape. It arrived at the peak of Microsoft's power and suffered for it. Apple has since sworn off endearing animal associations to become a force like Microsoft once was.

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