Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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The Pets.com sock puppet doesn't look big enough to hold $300 million dollars. But that's nonetheless a pretty good way to think about the massive VC funding frittered away on Pets.com marketing and other expenses during the first dot-com bubble a decade ago. Beloved as a commercial icon, the Pets.com sock puppet should really be despised for being the wool pulled over investors' eyes. Someone should've stuffed a sock in that canine foot covering before it was too late.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?