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8/25/2010
08:36 PM
Thomas Claburn
Thomas Claburn
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Top 10 Most Hated Tech Mascots Ever

Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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It's bad enough that Twitter users must endure the cutesy Twitter bird and twee terms like "tweet." But the company's physics-defying service outage graphic -- the Twitter Fail Whale -- is too much. It conceals inadequate network infrastructure and investment behind diversionary, calculated whimsy. Just wait until cable and phone companies catch on. "Hello, AT&T? Why is my Internet connection down? Oh, the birds can't lift the whale? I see. Okay. Well, keep up the good work."

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