Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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It's bad enough that Twitter users must endure the cutesy Twitter bird and twee terms like "tweet." But the company's physics-defying service outage graphic -- the Twitter Fail Whale -- is too much. It conceals inadequate network infrastructure and investment behind diversionary, calculated whimsy. Just wait until cable and phone companies catch on. "Hello, AT&T? Why is my Internet connection down? Oh, the birds can't lift the whale? I see. Okay. Well, keep up the good work."
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.