It's bad enough that Twitter users must endure the cutesy Twitter bird and twee terms like "tweet." But the company's physics-defying service outage graphic -- the Twitter Fail Whale -- is too much. It conceals inadequate network infrastructure and investment behind diversionary, calculated whimsy. Just wait until cable and phone companies catch on. "Hello, AT&T? Why is my Internet connection down? Oh, the birds can't lift the whale? I see. Okay. Well, keep up the good work."