Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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Nothing says Yahoo! like...a purple rabbit with Goth-influenced eyeliner and no mouth -- AKA the Yahoo! Hong Kong mascot. Seriously, this thing is the stuff of nightmares or hallucinogenic TV shows like H.R. Pufnstuf. It should be locked away. On the other hand, the creepy rabbit mascot thing makes other Yahoo characters like the Search Monkey look quiet staid and endearing.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.