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8/25/2010
08:36 PM
Thomas Claburn
Thomas Claburn
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Top 10 Most Hated Tech Mascots Ever

Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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The Energizer Bunny began life as a parody of competing battery maker Duracell's battery operated bunny. Having lived long enough to become a symbol for dogged politicians or anyone who perseveres, the Energizer Bunny should have retired quietly. Instead, it's become a mockery of itself, with its own online store, 156-foot balloon, website, and even a "Keep Going" award. Please, no more.

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