Top 10 Most Hated Tech Mascots Ever - InformationWeek
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8/25/2010
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Thomas Claburn
Thomas Claburn
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Top 10 Most Hated Tech Mascots Ever

Mascots are marketing personified. When they're good, they're grrreat, as Tony the Tiger, one of the world's more successful mascots might say. When they're lame, uninspired, annoying or perplexing, they might end up on a list like this. Mascots are particularly important in the technology industry, because so many tech products and services are intangible and would benefit from an evocative symbolic representative. It's hard to imagine Linux without thinking about penguins. As for the mascots t
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Before there was Clippy, there was Microsoft Bob, an alternative computer interface that used a house rather than a desktop as the organizational metaphor for interacting with files. Bob was included in Windows 3.1 and Windows 95, and met his end shortly thereafter. Bob has been widely excoriated over the years and appears destined to be included on every list of this sort for decades to come.

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