We dusted off an old piece of tech -- the crystal ball -- to see what the New Year has in store for small and midsize business. 2011 will without a doubt be the year when "trend" becomes "normal" in a variety of business areas, from mobility to virtualization to social marketing. And while certain industry lingo might simply become part of the everyday vocabulary, the term "SMB" itself is likely to be thrown around even more loosely than it was in 2010, by vendors, politicians, and a host of oth
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To be sure, expect to see the cloud in heavy rotation in marketing and advertising by vendors. But for SMBs, cloud will stop being a buzzword and simply be a routine part of getting things done. This could prove especially true for the software as a service (SaaS) industry, where smaller companies have driven adoption at twice the rate of their big business counterparts.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.