Cloud // Cloud Storage
07:41 PM
Kevin Casey
Kevin Casey

Top 10 SMB Stories Of 2010

Many small and midsize businesses are champing at the bit to ring in 2011, with expectations of improving economic conditions and smoother sailing ahead. But before we count down the clock just yet, it's often prudent to take a quick look back at where we've been. Therein lie the lessons learned -- and hopefully a few causes for celebration, too -- that can build the foundation for future success. Although we may have to wait until next year -- or 2014, even -- to see how all of that political a
4 of 10

Speaking of SMB marketing: A rather large concern, Google, began to throw its weight around in local business advertising this year. In April, it re-launched its local products as Google Places, which includes free listings for businesses. In October, it added Boost to the mix, offering (in select cities) paid, localized search on maps and in other results. (Boost's pilot launch just happened to coincide with Microsoft's announcement of a unified account platform for Bing and Yahoo! advertisers.) Most recently, Google has taken to the streets -- actual, physical streets! -- of Portland, OR, with a marketing campaign that will put its new local recommendation engine, Hotpot, to the test.


Google Going Local With Place Search

Google Introduces In-Store Product Search

Google, SBA Reach Out to Small Businesses

Top 10 Google Stories Of 2010

EBay To Buy Local Shopping Engine Milo

4 of 10
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of July 17, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.