Mobile // Mobile Applications
News
4/28/2011
11:07 PM
50%
50%

Wildfire Helps SMBs With Social Media Marketing

Here's a Web app that you don't need a lot of money or technical know-how to use.

It seems that Wildfire is living up to its name. The company, whose Web application allows businesses to create social media marketing campaigns quickly and easily, is catching on like . . . well, you know . . . wildfire. Within just a short time of launching, Wildfire grew its customer base from hundreds to thousands and its employee head count from 10 to 100-plus.

What's Wildfire got that everybody wants? A tool that allows businesses to create a campaign "in a matter of minutes," said Victoria Ransom, CEO, in an interview. "And with one click of the mouse, you can publish that campaign to Twitter, Facebook, and other social media sites."

Ransom said she discovered several years back that there was a growing need for such a product. "The co-founder of Wildfire and I had an adventure travel company, and we wanted to grow our fan base," she said. "We created a microsite and a sweepstakes campaign. It was tough, and we were fairly tech-savvy people." The executive saw how useful it would be to develop an application that allows businesses to create campaigns without needing technical expertise or deep pockets.

Wildfire incorporated in June 2008 and applied for a grant from the Facebook Fund, an initiative run by the social networking company and a couple of venture capital firms. The idea behind it is to encourage the growth of Facebook's ecosystem. Wildfire was awarded $250,000 by Mark Zuckerberg's thriving operation. Ransom and her cohorts used the money to build up their fledgling business.

Using Wildfire is easy, Ransom said. You go to the website, www.wildfireapp.com, and create an account. You decide on the type of campaign you want to run--photo contest, sweepstakes, whatever--set starting and ending dates, create an entry form, define age and eligibility criteria, and create the campaign. And Wildfire offers support if you need it, whether via live online chat, e-mail, or the phone. Ransom says most users go it alone, but there's plenty of assistance available for those seeking it out. Wildfire even offers marketing advice.

Companies of all sizes use Wildfire, she said, but more than half of its customers are SMBs.

Want to read about some of the campaign tips that Wildfire has to offer? Stay tuned for my next story.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.