Cloud // Cloud Storage
11:18 AM

YouTube Talking Acquisition With Next New Networks

Purchase of leading Web content creation firm would help YouTube transition from a video-sharing site into a production role, says New York Times.

Slideshow: Top 10 Google Videos
(click for larger image and for full slideshow)
YouTube reportedly is in discussions to acquire Web-content creator Next New Networks, a move that would mark the video-sharing site's first step into content-creation.

Next New Networks, producer of viral hits such as "Bed Intruder" and "Double Rainbow," in November launched "The One," a daily Web series for AOL's front page. The company primarily offers content composed specifically for the Web by a community of about 65 independent creators.

The potential acquisition could indicate YouTube's transition from an amateur video outlet into a site for multiple video formats, including professionally produced videos, according to the New York Times.

"It's a bet by YouTube on alternative, independently produced video," Will Richmond, a Boston-based online video industry analyst with, told the Los Angeles Times. "YouTube is saying that online video isn't just about Hollywood. It's also about the indie stuff."

YouTube, owned by Google, is most interested in Next New Networks' production success, two sources familiar with the negotiations told the New York Times. They declined to disclose price details, the newspaper reported.

The video-sharing site is extremely familiar with the three-year-old production company, which hit the landmark 1 billion view mark earlier this year, with many viewers coming through YouTube. Previously, YouTube has helped financed Web video production, Google CEO Eric Schmidt said earlier this year.

In fact, YouTube's top two videos of 2010 -- "Bed Intruder Song" by the Gregory Brothers and "Glitter Puke," a parody of a Ke$ha song, from the online show "The Key of Awesome" -- came from Next New Networks video creators.

Combined, the two videos alone had more than 110 million views, said Tim Shey, founder of Next New Networks, in a company blog.

"While these two series were a big part of our success in 2010, they also capped a year where Next New Networks grew across the board, doing over 1.2 billion video views in 2010 alone," he said. "To put that in perspective, in July we announced that we had done 1 billion all-time views since launching in 2007. In 2010, our shows were viewed on average over 100 million times per month, more than the previous three years combined."

To accomplish this, the company focused on bringing in new creative talent; developing consistent programming, not just viral hits; and optimizing how the audience watched videos online, said Ben Relles, VP of programming and development at the company.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll