Business & Finance
Commentary
9/23/2005
07:21 PM
Bob Evans
Bob Evans
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Business Technology: Tech Chiefs Deserve A Round Of Applause

These IT leaders are tops, in part because they break down the perception that technology has to be dull, difficult, and frustrating.

Let me take this opportunity to congratulate a few richly deserving people.

I'd like to start with the CIO of the company that was ranked No. 1 in last week's InformationWeek 500, our annual ranking of the most innovative corporate users of business technology. In particular, I'd like to tout Capital One CIO Gregor Bailar's advice about a highly unorthodox but nevertheless strategic piece of technology: the iPod. While the popular music player might not be part a key part of the real-time infrastructure at Capital One, it can nevertheless be strategic, Bailar said, because it can help break down the ugly perception among many businesspeople that technology has to be dull, has to be inscrutable, has to be difficult and painful and frustrating, and should probably be avoided. As my colleague Tony Kontzer wrote last week, "The iPod, [Bailar] said, provides a perfect example: it's a technology that, while lacking the security needed to be a viable business tool, has the potential to build excitement around business technology. 'More business managers have technology at home that they know how to use than they do at the office,’ Bailar said. 'It's amazing how much the bar has been raised by consumer electronics.'" So, Greg, congratulations on finishing in the top spot in the InformationWeek 500, and kudos as well for pushing this innovative type of approach that can break down archaic stereotypes that pigeonhole IT people and projects as long on complexity and cost and short on value.

Along similar lines, FedEx CIO Rob Carter actually suggested that CIOs take the time to let their CEOs know them as individuals, as unique human beings who not only deliver great results but also care about such stuff as sports or music or world events. As with Bailar's suggestion, Carter is recommending an approach that might on the surface appear to be counterintuitive but that is in fact engaging in the short term and strategic in the longer term. So hats off to you, Rob, for the commonsense, though atypical, counsel.

Another CIO suggests that business technologists add a centuries-old type of networking to their arsenal of high-tech wizardry as part of their efforts to share information more effectively across business units within their companies. The must-have connectivity gear, says Unifi CIO and VP Ben Holder, is social networking. This is Unifi's second effort at such an information-sharing initiative, and Holder insists that this untraditional tool will be the key to success this time around. As my colleague Laurie Sullivan wrote last week, "We have the capabilities," [Holder] says. "What we lacked is the social network. It was an assumption it was there." So Holder hired the employee who headed up Unifi's Six Sigma processes to create a social network for sharing data across the company's business units. "It is a foreboding task, even as we sit down and try to create a job description around what she will do," he says. So congratulations to you, Ben, for not only recognizing but also acting upon a belief that while all this IT stuff is great, the real indispensable ingredient is the human brain.

And for a few different reasons, Wal-Mart and its CIO Linda Dillman are also in line for applause and pats on the back. Heck, Wal-Mart's performance on various levels recently has been so impressive that even The New York Times, which never misses an opportunity to pillory the company for slights real (rarely) or imagined (frequently), praised the recent efforts of Wal-Mart: "Lee Scott, the chief executive of Wal-Mart, could insist on low everyday prices while still leaving the area as well prepared for the next disaster as Wal-Mart was for Katrina," wrote NY Times columnist John Tierney (link requires registration).

Tierney went on to say that Scott and his company should be given authority over FEMA, the embattled emergency-relief agency. Well, what Wal-Mart did in response to Hurricane Katrina shouldn't have been such a surprise to anyone who thinks for even a moment about what is required to run a global supply chain that generates revenue of about $780 million each day. At the InformationWeek Fall Conference last week, Dillman shared some of the company's disaster-recovery experiences, and one anecdote revealed the powerfully ingrained connection between employees and customers at Wal-Mart. As my colleague Laurie Sullivan wrote, "Wal-Mart also set up emergency lines for employees to call in, trying to account for all its employees and connect them to family members. Calls quickly exceeded 2,500 daily, swamping the existing call center and forcing the IT team to build a new one in a few hours. Wal-Mart also launched a Web site where employees and others in the affected area can post messages to friends and family. When it proved popular, the company expanded it for use by nonemployees. Said Dillman, 'There have been 40,000 messages posted and more than 2 million hits to the site.'" And I'd like to highlight one other anecdote from Dillman that reveals a great deal about the company and its processes: She said that as the severity of Katrina first began to emerge, the company used its IT systems to lock in a new set or rules that would forbid any price increases in stores in affected areas for products in high demand and short supply. The purpose, Dillman said, was to override the company's typical business-intelligence processes that monitor demand versus supply and adjust prices accordingly. There wasn't really any discussion about it, she said, because the company felt it was so clearly the right thing to do. Congratulations, Linda, to you and your company for the great example.

Bob Evans
Editorial Directory
bevans@cmp.com


To discuss this column with other readers, please visit Bob Evans's forum on the Listening Post.

To find out more about Bob Evans, please visit his page on the Listening Post.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 18, 2014
Enterprise social network success starts and ends with integration. Here's how to finally make collaboration click.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.