Wireless industry can't stay ahead of consumers, but it can plan its networks to keep pace more effectively, says AT&T Labs executive.
CHICAGO -- 4G World 2012 -- The wireless industry hasn't been effective in predicting what its customers want, Kris Rinne, senior VP of network technology at AT&T Labs, said during a keynote at 4G World in Chicago Tuesday.
So to keep up with changing customer choices, AT&T's strategy is to get the most out of its networks (plural), including the small cell technology currently in trials and, eventually, unlicensed Wi-Fi connections as well as its current mobile infrastructure.
"When you are creating the perfect network ... our traditional metrics [are not] going to be enough for the future," stated Rinne, citing a 20,000% increase in mobile data traffic since 2007.
. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.