Wireless industry can't stay ahead of consumers, but it can plan its networks to keep pace more effectively, says AT&T Labs executive.
CHICAGO -- 4G World 2012 -- The wireless industry hasn't been effective in predicting what its customers want, Kris Rinne, senior VP of network technology at AT&T Labs, said during a keynote at 4G World in Chicago Tuesday.
So to keep up with changing customer choices, AT&T's strategy is to get the most out of its networks (plural), including the small cell technology currently in trials and, eventually, unlicensed Wi-Fi connections as well as its current mobile infrastructure.
"When you are creating the perfect network ... our traditional metrics [are not] going to be enough for the future," stated Rinne, citing a 20,000% increase in mobile data traffic since 2007.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.