SAN DIEGO -- CTIA MobileCON 2012 -- Research In Motion maintains that it builds the best, most robust, and secure option for the enterprise, but it also knows it's far from the only one anymore.
RIM CIO Robin Bienfait addressed CTIA attendees Wednesday morning, urging them to adapt and plan ahead for the surge in mobility in the workforce. It was an ironic message given RIM's laborious and oft-delayed process of launching BlackBerry 10. But, Bienfait assured the audience that the new operating system would be rebuilt from the ground up with the enterprise in mind. (See RIM Posts $235M Net Loss as Sales Slip, RIM Delays BlackBerry 10 Phones 'Til 2013, and Can RIM Get Its Enterprise Groove Back?)
At the same time, she admitted that Android and iOS are becoming pervasive forces in the enterprise as more companies allow employees to bring their own devices. She said that RIM plans to support both iOS and Android devices with its security and BlackBerry Mobile Fusion mobile device management (MDM) platform. (See RIM Hosts a Bring-Your-Own Bash and RIM Plays Nice in the Enterprise.)