VoiceCon Review: IT, Communications Can Help Weather Economic Storm - InformationWeek
IoT
IoT
Cloud // Software as a Service
News
11/13/2008
07:58 PM
50%
50%

VoiceCon Review: IT, Communications Can Help Weather Economic Storm

Unified communications, Microsoft, videoconferencing, cost savings, and the slowing economy dominated industry leaders' conversations in San Francisco this week.

It's nearly impossible to escape the looming specter of the global economic slowdown, and the consensus among vendors, analysts, and many enterprises at this past week's VoiceCon in San Francisco was that communications technology is going to be critical to survive the expected recession.

Many enterprises are in the midst of upgrading their communications infrastructure, or soon will, and the uncertain economic times mean they want it all: cost savings, quicker return on investments, and productivity boosts.

"Budgets are going to shrink, but you have to keep your business growing and connected to survive," said Eric Krapf, program co-chair of VoiceCon.

Companies like Cisco, Polycom, Siemens, and others have been offering videoconferencing or telepresence for years, and the main selling point in the past has been the collaborative abilities it offers. But this year, the cost-savings element was at the forefront.

"Travel budgets are going to be slashed, and that quarterly trip to China is out the window," said Krapf. "But those meetings still need to be accomplished, and the quality and costs of videoconferencing have many companies implementing it, or seriously considering it."

The economic realities are also causing many companies to rethink their business models, as some are contemplating giving away their unified communications offering to get customers locked into their PBX products, or vice versa.

It's uncertain how bad the economic slowdown will be, but it is clear to many at VoiceCon that there will be major vendor consolidation in the next few years. Even with the consolidation and uncertain financial climate, some see this time as a major opportunity for strong, innovative companies to gain ground.

"It's during these very difficult economic times that market shares really shift," said Avaya's interim CEO and chairman Charles Giancarlo. "During the good times, the rising tide lifts all your competitors, even the bad ones. But during the tough times, that's when the weak companies stumble and lose market share. Now is the time for action, and now is the right time to think of how you'll get a competitive advantage."

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll