20 Great Ideas To Steal In 2012
A Picture's Worth ...
The company turned to an iPhone app and photo-recognition technology. Now when a rep visits a store, instead of counting the bottles on each shelf and entering data into a spreadsheet for later analysis, the rep takes photos of the displays. The app sends images to a cloud storage facility and a photo-recognition vendor for overnight processing. The vendor sends results back to Coke's CRM system, which generates a report with objectives for the next call at that store and sends it to the rep's iPhone.
Stores report increased sales of as much as 18%. And sales reps say they're more efficient: In Great Britain, they're making 100,000 additional calls annually.